THE BRIEF

BOB

Bottled Vegan Bubble Tea

Project Name & Product Logo:

BOB - Bottled Vegan Bubble Tea

Purpose of Project: 

There are currently only a few bottled ready-to-drink bubble teas of any-kind on the market. None of which are vegan. This product will be the first vegan, bottled, ready-to-drink bubble tea. The purpose of the product itself it to provide a refreshing and fun drink to anyone, especially those that choose to live a vegan lifestyle.

Target Audience:

Millenials and Gen Z have the majority of the buying power in the current market, so it is the smartest decision to go after that age group. Specifically targeting those in their late teens to mid 30s. (18-32) Drinks are typically marketed to the majority, as will this bottled bubble tea, but the style and packaging might sway towards the female consumers slightly.

Format:

The drinks will be sold in a 6 pack - variety pack containing 2 bottles of each of the 3 flavors.

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Flavors:

Honeydew

Mango

Strawberry

Bottle Size:

15.2 fl OZ  / 450 ml

(Recycled KeVita Kombucha Glass Bottles)

w/Attached Straw (possibly flexible silicone, paper, or extendable)

6 Pack - Variety Pack:

2 of each flavor

Ingredients:

Black Tapioca Pearls

Black Tea

Water

Soy/Almond Milk

Maple Syrup

Fruit Juice/Flavor

More Info About Concept:

Boba (also known as pearl milk tea, bubble milk tea, boba juice, boba tea, or simply bubble tea) is a Taiwanese tea-based drink invented in Tainan and Taichung in the 1980s. Most bubble tea recipes contain a tea base mixed with fruit or milk, to which chewy tapioca balls (known as bubbles, pearls, or boba) and fruit jelly (especially tropical fruits like lychee) are often added.

Style & Type References:​